You’ve got your Amazon seller account up and running and you’re bringing in the sales. Everything is going well and you are just watching your bank account grow. This is exactly what you had hoped for and you couldn’t be happier with what’s happening. Then one day you check the email associated with your seller account and you see that Amazon has banned you. All of the work you’ve put in is gone and you don’t know why. Well, I’m here to tell you how to make sure this never happens to you. Here’s the things to avoid so your Amazon seller account stays healthy, active, and making you money.
One of the primary things you need to be mindful of is how you handle customer interactions. If you’re working with Amazon’s FBA system you likely won’t be dealing with customers that often, but it’s crucial to leave a good impression when you do. When you are selling on Amazon the customer isn’t as likely to remember your specific brand name as they are to remember they are dealing with Amazon. This means what you do when interacting with the customer reflects on Amazon, and they don’t like it when they’re left looking bad in the eyes of your customers. This means if there are issues that you need to address they need to be addressed swiftly, courteously, and with grace. Obviously, this should be your goal regardless of Amazon, since happy customers buy more products from you. Keep Amazon happy by keeping your customers happy and you yourself will be happy because your account will stay healthy.
The most important thing you can do for your Amazon business is provide quality products. With the importance of reviews leading to better placement for your listings it would be insane to try passing off shoddy products and hope for long term success. Even if that weren’t the case, Amazon will monitor your reviews to make sure the customer is getting the product they ordered and the quality is acceptable. This means you have to do your part and provide them with quality products that are properly sourced.
Make Sure Your Papers Are In Order
This one will ground your Amazon business before it even has the chance to take off. Make sure your relevant paperwork is easily legible and not obscured in any way when uploaded to Amazon. Make sure your seller account address matches your paperwork. Keep everything in order and matching. It is crucial to Amazon that they know exactly who the seller is. They do not allow account transfers or selling and if they suspect that this has happened it will give you problems. The easiest way to make sure they never suspect anything is to keep all your documents in order.
It is necessary to be honest with your customers when selling on Amazon. The product you ship had better be the product that is described in the content of your listing and the product in the photos on your listing. You also must be honest about having the right to sell the products on Amazon. Anything that infringes on already existing products will get you in trouble. You have to be honest in both what you are selling and your rights to sell the product. As long as you are sourcing your products properly and writing honest listings for your products this won’t be an issue for you.
It’s really not hard to avoid getting your seller account banned. Make sure you read Amazon’s terms and conditions. They will email you any time they update their terms, make sure you read those emails as soon as you can. Be honest and good to your customers. It’s all basic customer service and business stuff, just make sure you are doing what you need to do and sell a good quality product with honest listings and your Amazon seller account will be fine. This blog post is not meant to make you concerned that your Amazon seller account is in danger, it’s meant to show you how easy it is to stay in Amazon’s good graces to alleviate a potential stress point.