It is no secret that long tail SEO should be one of the cornerstones of your content creation. It’s true that it’s not as exciting as those big search numbers you get in your broader searches, but long tail searches are where you see your results. When you hit those long tail searches you have an audience that is seeking exactly what you are creating. It’s a match made in heaven, to use a classic cliche, and that’s where you see the conversions you are after.
How can AI help me?
With standard content writing it is necessary to reach as many people as possible because you are paying a content writer who is using up resources and spending time writing your content that could be allocated elsewhere. The high demand on time and resources means you need your content writer creating content that reaches as wide an audience as possible. When you use an AI that allows you to create long tail content that can reach niche audiences without having to worry about the lost opportunity cost. With an AI the most you need to do is have a human check the content and clean it up; saving immense amounts of time that your human can spend elsewhere.
So I can replace my human writer with AI?
Whoa there, slow down. AI hasn’t quite reached that point. As it stands even the best AI won’t replace your human writers. It can be used as an incredibly powerful tool for your writer, however. With AI your writer can generate content that they then only need to fact check and punch up. Essentially, where your writer would need to write multiple drafts in order to create your ideal content, the AI would act as those early drafts. The ability to cut down on the slog of early drafts is easily the best part of using AI writers. (And I’m not just saying that because I’m a human who writes things and prefers to get into the writing of flowery prose instead of all the outlining and drafting.) The inability of AI to put those finishing touches on a piece of content is the reason why AI writing programs are largely marketed as AI writing assistants currently. It likely won’t be the case forever that AI is merely a tool, however. As with all technology you will see leaps and significant growth because machine learning and AI programming continues to take steps forward.
It will, however, be quite some time until AI can fully take over for human writers, but it would be absurd not to take advantage of AI as a tool now. Tools are meant to make human lives easier, that’s the entire reason we create them. With a tool as powerful as AI a writer’s life can become much easier. We should embrace our AI friends, if for no other reason than to keep a Skynet type situation from happening.
The algorithm of it all
Algorithms basically rule our lives at this point, and the world of content creation is no different. After all, the most important part of a content writer’s title is usually SEO. Since algorithms are entirely based in machine learning it just makes sense that an AI writer would be able to speak to the algorithms more efficiently and effectively. Even in the current state where an AI writer is a tool that allows a human writer’s life to be easier, the AI is still drastically better at speaking to algorithms. The AI will be able to churn out the long tail content that reaches the niches that are most likely to respond to what you are offering than a human would ever be able to do. It is together that human and AI shall create the most engaging content (the human side) with the farthest reach (the AI side.) When you consider the strengths and weaknesses of each side of this equation it simply does not make sense to not use an AI writing program in conjunction with your human content writers. If the competition in your field isn’t using AI you gain a leg up and if the competition is using AI you have no choice.
We have a long way to go before AI can replace a good human writer, let alone a great one. AI lacks the ability to truly connect with a human on an emotional level that makes even a business blog resonate with an audience. That is not what the AI needs to do though. It is the AI’s job to create the foundation of a piece so that a skilled wordsmith can come in and fill in the gaps and ensure the emotional frequencies are hit for the audience. It is the combination of man and machine, as it has been at so many junctures in the past, that will be the defining purpose of AI in the current machine generation. It is impossible to say when the next generation will come and what AI will be able to do with GPT-4 and beyond. One thing is for certain, however, and that is that whatever comes will be incredibly exciting, and not just for writers who will have an easier time with their work, but for everyone.